Wednesday, May 24, 2006

Israeli Hummus is number 1

Ynet: The British Independent newspaper chose the Tsabar hummus brand as the best in a taste test conducted by the newspaper's weekend magazine. Six hummus manufacturers participated in the taste test, five of them supermarket chain brands: Marks and Spencer, Tesco, Sainsbury, Waitrose, and Morrison's.The Tsabar hummus, marketed under the brand name "Jordan Sabra" received the highest score: 4.5 stars. Marks and Spencer, known for their successful food department, was awarded 3 stars, while Tesco's hummus only got 2 stars......Tsabar is owned by the Israeli food giant Osem. Its annual exports to Britain total USD 2.5 million and it continues in its efforts to gain a larger market share in Europe, Canada, and Australia. The hummus is manufactured at the company's new plant in the southern Israeli town of Kiryat Gat, and is marketed in Britain by the Tesco and Sainsbury chains.............
xmlns:dc="" xmlns:trackback=""> -->

<< Home